Is Influencer Marketing the Future of LinkedIn?

Is Influencer Marketing the Future of LinkedIn?

LinkedIn Influencer Marketing is the new wave of hidden treasures of modern-day marketing. Finding out how it’s relevant and works is necessary for your brand in the B2B marketing scenario or for a formal approach to your campaigns

We live in the Instagram era today. Remember how many times you’ve seen a watch or a shoe with your favourite influencer and bought it the next day? Our choices are based on the current fashion and trend. Instagram keeps updating us with uber-cool things, from gold dripping jewellery to current trends, it’s all there. 

Same way, LinkedIn has been one such influence in our professional lives. If you said no, you were living under a rock until now. An avert LinkedIn user knows the hidden gems of modern-day marketing are LinkedIn influencers! These influencers can be your go-to solution for B2B marketing or just a more formal approach to your initiatives.

While most people believe LinkedIn to be a professional communication and network-building platform. It’s more than that. LinkedIn, contrary to popular opinion, is a fun and viable platform for influencer marketing. Influencers share their knowledge, life experiences, and occasional anecdotes.

How is Influencer Marketing relevant on LinkedIn? 

LinkedIn has over 500 Million+ users. It predates Facebook, Instagram, and the ‘Disaster Girl’ meme, having been founded in 2003. 

Influencer Marketing on LinkedIn is somewhat similar to its traditional notion but different when it comes to who you’re influencing. 

Here, it’s not just a bunch of fashion lovers or sneakerheads but professionals, seeking genuine guidance or brands looking to collaborate. 

Surprisingly, content created by prominent influencers and thought-leaders receives the highest engagement out of the 2 million posts, articles, and videos posted on LinkedIn every day.

Ankur Warikoo is one of the prominent faces in the LinkedIn Influencer Marketing scenario. You can see for yourself the engagement on this particular post –

It has a great engagement rate and is incredibly effective for a post with less than 50 characters.

When you look at the content published by other well-known business influencers like Ravi Venkatesan, Divya Gokulnath, and Abhijit Bhaduri, you’ll notice a similar trend.

Now that we’re clear with How is Influencer Marketing relevant on LinkedIn, let’s address the other cat in the bag, Is Influencer Marketing made for your brand? 

Is Influencer Marketing made for your brand? 

Unlike that old saying – One size fits all, there may be cases when certain Influencers weren’t suitable for our campaign requirements.

If your products and services are marketed towards business professionals, for example, Linkedin influencer marketing may be a good fit for your company.

Linkedin Influencers can help you differentiate your business from the competition in B2B marketing. LinkedIn is also one of the most popular channels for generating leads for B2B companies.

As a result, influencers on this network might be a fine addition to your current marketing efforts!

How to plan an Influencer Marketing campaign on LinkedIn?

Ahh! At last, we’re here. Hurray!

To get started with your Influencer Marketing campaign, the most important thing is to have the right set of Influencers onboarded. Pick Influencers from the niches that your product or service resonates with. Consider factors like content type, frequency of posts, and engagement in terms of likes, comments, views, and shares.

Once shortlisted, you reach out to them with requirements, proposals, campaign plans, and other things. That does sound like quite the work but not to worry because you’ve landed in the right place. You can check out our platform to find out more about how you can automate most of your Influencer Marketing related tasks.

So the next time you plan an Influencer Marketing campaign, consider LinkedIn creators. Trouble finding them? 

Talk to us and we’ll get you started right this moment.