Bank Fi FIT Rules: “FI se FIT tak” a Campaign Story

If you weren’t aware already, Bank Fi is a banking 2.0 for the digital generation. The Fi app was introduced to the public to imbibe saving habits by gamification of the whole process. It lets the user win exciting offers with each save. The Good Creator Co. came to its rescue to present it in the market. We devised a plan that made people stop scrolling and check out the app. Let’s take a look.

Objective: FI found a way to make investing fun and to establish its grounds through brand awareness that’ll encourage people with App installs 

Investments have become an essential part of our lives, with numerous fin-influencers present across various social media platforms. It reminds us of the importance of managing one’s finances. Bank Fi realized the demand created in the market. And came up with a solution app, FI money: Save & Invest Smart. 

To reach out to its target audience and make people understand how the app changes the finance game of every individual, Fi and The Good Creator Co shook hands. So let’s take a look at how FI became the investment guru for many. 

Strategy:  To get App installs and lessen the investment hassles of its audience to FIT rules by FI that help them invest with each payment made

FI has simple FIT rules for investment without downloading multiple apps. It alarms the user multiple times at the beginning or end of the month for the investment. This attracted attention from the internet, standing out as a unique way to utilize your day-to-day activities. From Mummy’s daily grocery shopping online to dad’s online payments to your regular online shopping. All of these things could help.

YouTube and Instagram are famous platforms for fin-influencers and finance enthusiasts and were the choices for this campaign. We worked with the likes of CA Twinkle Jain, Shreyaa Kapoor and Shashank Udupa, who created easy-to-understand reels that resonated with people.

Imagine one day you get up in the morning, and you know exactly when to invest your funds and how to track these investments. In fact, the goal was to make people understand how investing can be fun if integrated with daily life, and that’s precisely what was put out through these creators.

The Cost-Per-Click of the campaign was lower than our usual CPC during other campaigns, with more than 8K link clicks on both Instagram and YouTube. We found that Instagram videos did incredibly well in terms of link clicks. Thus we strongly suggest creating more of these reel videos for brands. We discovered through this campaign that as soon as an influencer went live on Instagram, the number of followers increased. This helped the brand’s message spread quickly, making it a choice for many.

Results: Outstanding performance with perfect numbers leading to generating a name for FI in the finance world

Influencer marketing isn’t just restricted to limited niches and categories. Fin-influencers have become a great source through which finance brands reach their audience. If your brand’s unique with a message that will resonate with the masses, let’s start your influencer marketing campaign; what say? Get in touch!