CloseUp partnered with The Good Creator Co. to launch its global #FreeToLove campaign. The vision was of forging the roots of unity across social barriers like age, gender, caste, religion, and faith. As the brand’s tagline goes,“The closer, the better“, CloseUp wanted to contribute to building a nation where everyone is #FreetoLove.
HOW?
5 couple influencers and 2 solo influencers evoke people’s emotions through storytelling.
The campaign witnessed influencer-led activity with a well-known couple of influencers from various professions and backgrounds. Each has a social barrier, and personal stories are set to intrigue and connect with the audience. Since the campaign focused on an important social issue. Many people shared their stories and talked about the barrier they were facing triggering overall engagement.
Among the selected influencers, notable couple influencers were Sucheta-Harrison, Geeta Phogat, Saina-Parupalli, Milind Soman-Ankita and Soha Ali Khan-Kunal Kemmu.
What?
The response this campaign received was positively overwhelming. People shared their stories in the comments
WHERE? With over 250k influencers across all niches, regions and languages. We’re your best bet to launch an effective campaign. Get started with a free consultation by clicking here.
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