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When BOSCH with its #inventedforlife products and The Good Creator Co. as the #growthpartner met, it had to be the campaign with millions watching. Shhh, we’re giving you the inside details, keep reading!
BOSCH has always been the star, known for its top-quality products. So when BOSCH turned to The Good Creator Co. for successful influencer marketing, the partnership had to be valued by targeting the right crowd. Together, they reached out to young adults staying independently, those who believe in smart living and space utilization and presented the BOSCH fridge with the biggest usable space in India, as it is rightly known.
What can work better than authenticity? Not a darn thing! The strategists at The Good Creator Co. knew this and they offered the BOSCH campaign an authentic experience by onboarding 4 leading influencers, all hyped to talk about BOSCH’s fridge as the space to keep a variety of things, with compactness and style from the outside and spacious and reliable on the inside. We had Anita Hasanandani with her smooth-flowing BOSCH experience reel, Manjima Mohan with her relatable review video, Sargun Mehta with every quirky video and Karan Wahi grounding his smart living with an insightful video. Can you see how it all fell into place for the campaign to drive growth as reach and conversions? Of course, you do!
First of its kind, ATL/ BTL integrated campaign, it wasn’t a surprise when viewers started filling up the comment sections and influencer DMs with BOSCH reviews and queries about the product in the video. With 3x hype in reaching the target consumer for high returns, together we crossed the estimated numbers and justified the #sabfithojaega hashtag for BOSCH’s fridge
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