Awakizen collaborated with Good Creator Co. to drive app installs. Executed in three phases across three platforms, this campaign garnered a reach of over 1 million and 6000+ app installs. This helped Awakizen establish trust and credibility as a brand-strengthening democracy.
With the vision of establishing brand trust and credibility among Indian citizens, Awakizen turned to Good Creator Co. to launch a well-planned Influencer marketing campaign. Therefore, they utilized Twitter, YouTube and Instagram content creators to achieve the desired target.
Awakizen has created space for itself as a platform to be an ‘Awake citizen.’ As the harbinger of change, leading a movement to strengthen democracy, it was only natural for the strategy of this campaign to revolve around Awakizen’s vision and mission.
When Awakizen teamed up with The Good Creator, the campaign found shape in three phases and 3 platforms: Twitter, Youtube and Instagram.
With #BeAnAwakeCitizen as the core hashtag in Phase 1, Awakizen witnessed growth in their Twitter and Instagram handles reaching millions, while youtube videos attained an engagement of 77.1k. Notable influencers in phase 1 included Gaurav Thakur, Garima Avtar and Ashish Dawar
Phase 2 had content structured on Youtube and Twitter to receive the highest returns. Reaching lakhs of viewers while driving consistent app installs, this phase witnessed the creativity of Parcham classes, and Fact Bhai to name a few. While Phase 3 included prominent influencers like Yuvraj Dua, Jay Kapoor, and MaskOn Ranka driving maximum traffic through selected platforms. The highlight moment was witnessed with Twitter impressions reaching over 14 million.
Your brand deserves the best marketing, and together we can make it happen. Say ‘Yes’ to Growth and Talk to us
Never Miss a Beat
Get the next blog post from The Good Creator Co. in your inbox
Thank you for subscribing to the Blog!