Tresemme, a professional range of hair care products under the parent company, Unilever, executed an exceptional campaign to strengthen its brand identity with influencer marketing.
Known for their professional-quality products, Tresemme is a leading name primarily for women aged 18-35 from Tier 1 cities. Keeping the target audience in mind, a movement was initiated by The Good Creator Co.
Hence, this inspired millennial women in urban India to go “glam“ and make a statement with their hair daily.
We roped in 21 Instagram creators to create unique video content and static posts for the best results. The campaign was rolled out with creators divided into 5 slots.
Initially, the first slot included notable creators like Komal Narang, Nidhi Kunder, Aanam Chasmawala, and Natasha Patel shined. Concluding phase 1 with their crafty content, they garnered a 6.3L reach
In the second slot, we had creators like Meghna Kaur, Aashna Shroff, Pallavi Ruhail and Rashi Mehra, with their aesthetic content reaching 1Mn. Third slot Radhika Seth, Akriti Rana, Riya Jain and Shivani Patil got 2Mn consumers.
Finally, the fourth and fifth slots reached 1.6Mn and 2.1Mn, respectively, with the relatable content curation. This included Mehak Ghai, Sejal Jain, Ashima Makhija, Sonal Agarwal, Malvika Sitlani, Samidha Singh, Lisha Batta, and Shereen Sikka.
Throughout the campaign, influencers added a unique element to their content, thus, generating a good response and engagement.
Influencer Marketing with a strong strategy and execution can help a brand connect with millions, and it’s time for your brand to achieve that. Don’t hesitate and get in touch with us right now!
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