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Tresemme reached 9 Million Customers for Glam Hair Campaign

Tresemme reached 9 Million Customers for  Glam Hair Campaign

Tresemme, a professional range of hair care products under the parent company, Unilever, executed an exceptional campaign to strengthen its brand identity with influencer marketing.

Objective:  Tresemme Leveraged influencers to inspire women to have glam hair days with Tresemme products.

Known for their professional-quality products, Tresemme is a leading name primarily for women aged 18-35 from Tier 1 cities. Keeping the target audience in mind, a movement was initiated by The Good Creator Co.

Hence, this inspired millennial women in urban India to go “glam“ and make a statement with their hair daily.

Strategy-  Generate engaging content that presents Tresemme as the reliable and glam choice for hair care

We roped in 21 Instagram creators to create unique video content and static posts for the best results. The campaign was rolled out with creators divided into 5 slots.
Initially, the first slot included notable creators like Komal Narang, Nidhi Kunder, Aanam Chasmawala, and Natasha Patel shined. Concluding phase 1 with their crafty content, they garnered a 6.3L reach

In the second slot, we had creators like Meghna Kaur, Aashna Shroff, Pallavi Ruhail and Rashi Mehra, with their aesthetic content reaching 1Mn. Third slot Radhika Seth, Akriti Rana, Riya Jain and Shivani Patil got 2Mn consumers.

Finally, the fourth and fifth slots reached 1.6Mn and 2.1Mn, respectively, with the relatable content curation. This included Mehak Ghai, Sejal Jain, Ashima Makhija, Sonal Agarwal, Malvika Sitlani, Samidha Singh, Lisha Batta, and Shereen Sikka.

Throughout the campaign, influencers added a unique element to their content, thus, generating a good response and engagement.

Result – Together, Tresemme and Good Creator Co. established Tresemme as the go-to choice for haircare

Influencer Marketing with a strong strategy and execution can help a brand connect with millions, and it’s time for your brand to achieve that. Don’t hesitate and get in touch with us right now!