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Content Creators vs Influencers: Similarities and Differences?

Content Creators vs Influencers: Similarities and Differences?

Yes, you read the title, and you know what it’s about, Content creator vs influencer. I’m sure you’re either the kind who has been using the two words interchangeably, thinking of “influencer” as the fancy version or someone who has excelled at your research and knows the difference between an influencer and a creator. Content creators vs influencer is a hot topic with people debating whether or not they’re similar.

If you’re frantically typing “content creator vs influencer” on google, let me save you the pain. 

An influencer is a person on social media with the power and platform to impact a large audience. In contrast, a content creator creates content like videos, blogs, vlogs, and more and distributes it on various content platforms.

If you want to know all about influencer marketing, you can sign up for our crash course, Influencer Marketing 101 and get free exclusive access.  

Let’s now look at it in detail.

Who are content creators?

As I said, these people create and share content in various forms, like videos, reels, blogs, podcasts etc., with their followers/subscribers. They do it with the motive of gaining followers, money and popularity. They are present on multiple platforms, engaging people everywhere with their high-quality content, through which they also get paid and gain exposure. 

Some examples that come to my head are Bhuvan Bam, Prajakta Kohli and 

Who are influencers?

INFLUENCEr, as the word suggests, influences their followers and audience by sharing a particular lifestyle. These are majorly models and celebrities who have well-defined personalities amongst people. Think of them as the famous Queen Bee in a teen movie, leveraging their position on these social media platforms. If you’re a sucker for rom-coms like I am, you know the only character I can think of right now is Regina George, the OG influencer! 

Sharing their favourite make-up product, their birthday party lewk (yes, I said that), or even their morning routine is what an influencer does to gain more engagement and persuade them to make the purchase. 

Content Creators Vs Influencers

It might sound like an influencer is a creator and vice versa. However, there’s little difference if you look closely since most influencers have started creating content, and content creators now have the potential to influence their followers. 

However, hold your horses right there. There’s still a fine line separating the two – The intent. 

On the one hand, influencers share these videos and photos of the products in the hopes of getting the brand more customers and hence gaining some incentive or a certain percentage on each sale. 

Look good, feel good. That’s the motto they live by. They are sharing their recommendations and giving you glimpses of their lives. That’s what it’s about.

I bet one can and has scrolled through an influencer’s feed for hours because it’s irresistible. 

Platforms – Influencers are mostly found on Instagram and other short video apps.

In contrast, a content creator shares content with the motive to entertain and educate their audience. What’s funny is that over some time, these content creators can be clubbed under the term influencers as they build their own community and have the power to influence them. 

Platforms – Content creators are present on all platforms, including YouTube, Instagram, TikTok etc.

Take an example of a YouTube channel called Little DIY, sharing DIY tips and tricks with its subscribers. They likely share products and recommend them, but that’s not all the video is about. It’s about sharing something valuable with its viewers that people could follow.

Content creators vs Influencers: Type of content 

I’m sure you’ve noticed how glamorous and rosy an influencer’s content is. You love it, it makes your day, and it’s aspirational wanting you to want what they have, And BAM! You buy products in the hopes of expecting to lead a luxury and picture-perfect lifestyle. A creator would recommend you stuff not in the hopes of you buying it but in educating you about a specific brand or product. They focus more on creating content that people want to see. 

Influencers share the content that they want you to see. Content Creators share the content of what you want to see.

In a nutshell, content creators distribute content using their platform in various ways and are popular amongst their audience because they create such content. At the same time, influencers leverage their social status on different social media platforms. 

Work with creators and influencers.

Whether an influencer or a creator, they both add value to your brand in their own way. Influencer marketing is the best way to peak your customers’ attention, launch a product or generate leads. 

You can set up a free consultation call with our experts and learn more. Book now!