How to drive guaranteed results and KPIs when working with nano and micro creators

How to drive guaranteed results and KPIs when working with nano and micro creators

Nano and micro creators have emerged as significant voices with engaged and niche audiences in the constantly changing world of digital marketing. How do they plan to tout the sizable fan bases of macro influencers? 

Well, well, well, their authenticity and relatability make them valuable assets for brands seeking genuine connections with their target markets. Driving guaranteed results or key performance indicators (KPIs) when working with nano and micro creators can be challenging due to their smaller audience reach than macro or celebrity influencers. However, with the right strategies and approach, you can maximise the impact of your collaboration. 

From meticulous audience research to fostering creative collaborations and maintaining transparency, we’ll guide you through the essential steps to ensure your partnership with nano/micro creators yields measurable and guaranteed results in the ever-competitive world of influencer marketing.

Myths about working with micro and nano influencers

Myth 1: Nano and Micro-Influencers Are Not Worth the Investment 

Brands frequently believe only macro or mega influencers with enormous followings can provide noticeable outcomes. Specialized audiences with high levels of engagement are typical among nano- and micro-influencers, which can result in more meaningful and powerful contacts with potential clients.   

Myth 2: Nano and Micro-Influencers Don’t Require Compensation 

Because nano and micro-influencers have fewer followers, some marketers assume they will only promote their brands in exchange for free products or visibility. Brands should appreciate their worth and fairly reward them with money, goods, or other incentives.

Myth 3: Nano and Micro-Influencers Will Promote Anything. 

It’s a misconception that smaller influencers will advertise any good or service. Clear the objectives of the campaign. Focus on matching products with the influencer’s values and interests.

Myth 4: Nano and Micro-Influencers Only Offer Social Media Reach 

They often offer more than just reach. They can deliver genuine user-generated content, interaction, and insightful data about your target market. 

Myth 5: They are Only Suitable for Small Brands 

Brands of all sizes can profit from influencer marketing using nano and micro-influencers. Larger brands can tap into specific niche markets and gain authentic connections with their target audience through these influencers. The secret lies in selecting influencers whose followers share the same objectives as the brand.

Let’s look at strategies and tactics that can help you harness the potential of these smaller-scale influencers to achieve your key performance indicators (KPIs) and unlock remarkable campaign success. 

What are the basics to set in place before a campaign?

  1. Clearly define your campaign’s goals and KPIs you hope to accomplish before going forward. These could be click-through, conversion, brand mentions, or engagement rates.
  2. Study the demographics, interests, and behaviour. 
  3. Instead of just a high number of followers, look for creators who have a loyal and active following.
  4. Work closely with the creators to develop content that resonates with their audience while effectively promoting your product or message. 
  5. Ensure they understand the campaign’s goals and what is expected regarding content.

How do we ensure results?

  1. Try to gamify campaigns to yield the maximum results to creators. This will push them to perform their 200% 
  2. Leverage influencer-generated content on your social media channels and other marketing efforts to promote the content of nano/micro creators. This can help increase reach and engagement.
  3. Continuously monitor the campaign’s performance using tracking tools and analytics. Adjust your strategy as needed to optimize results. Be prepared to make real-time adjustments if the campaign isn’t performing as expected.
  4. Offer incentives or rewards to creators based on the achievement of specific KPIs. This can motivate them to put in more effort to meet your goals.

Remember that results may vary; guaranteed success is not always possible in influencer marketing. However, following these strategies and continuously refining your approach can increase the likelihood of achieving your desired KPIs when working with nano and micro creators. Want to find the right nano and micro influencers? Plan your campaign with us!