How to establish influencer marketing as a consistent channel for ROI/ROAS

How to establish influencer marketing as a consistent channel for ROI/ROAS

Hello marketing experts and enthusiasts! Today, we set out on a heroic adventure to discover the mystic keys to making influencer marketing an unstoppable source of income. Consider a scenario where each keypress unleashes a chorus of ka-chings, and each intelligent retort raises your ROI/ROAS (Return on Investment/Return on Ad Spend) by a few extra zeros. That certainly got you chills, and it’s for real. Are you prepared to go on this online adventure? Get your virtual sword and shield ready because we’re about to transform your influencer marketing game from zero to hero, most funnily and profitably conceivable!

You could be asking yourself, “Why influencer marketing? There must be other marketing avenues. You’re in for a treat, my friend! IM is like that underappreciated superhero with a hidden talent just waiting to be uncovered. The Clark Kent, aka Superman of marketing channels, is waiting for us to unlock its full potential while remaining undetected.

Marketing is an art, and every marketer is a magician! Sometimes you shoot high and find yourself among the stars with your strategies; other times….not so much! And it’s a common question marketers ask before planning, mid-planning, after planning, and even while executing – would this campaign be a hit? 

Well, my friend, it’s a trial-and-error method for sure if you want to achieve the desired ROI or ROAS

Establishing influencer marketing as a consistent channel for ROI and ROAS requires careful planning and execution.

Here are some steps you can follow to achieve this:
  1. Define your goals: Are you kidding me? This is the thumb rule. Define what you want to achieve through the campaign. Brand awareness? Drive sales? Or engage with a specific target audience? 
  1. Identify the right influencers: We’re always on the look for the right partner, the right job, the right food to eat, and even the right influencers. Research and identify influencers who align with your brand values, target audience, and industry. 
  1. Monitor and measure performance: Establish key performance indicators (KPIs) that align with your goals, such as engagement metrics, website traffic, sales, or conversions. Use specialised influencer marketing tools or platforms to track the performance of your campaigns. Monitor the metrics regularly and make data-driven decisions to optimise your future campaigns. You can try out GCC’s campaign management tool. 
  1. Track ROI/ROAS: To calculate ROI, compare the overall cost of the influencer campaign (including influencer fees, content creation, and any additional charges) with the revenue generated from the campaign. ROAS is calculated by dividing the revenue generated by the campaign by the total cost of the campaign.
  1. Test and optimise: As I said, the trial and error method will get you there. Continuously test different influencer collaborations, campaign strategies, and content formats. Analyse the performance of each campaign and identify what works best for your brand. Refine your approach based on the insights gained and scale up successful campaigns.
  1. Leverage user-generated content (UGC): Encourage influencers and their followers to create and share user-generated content related to your brand or products. UGC can extend the reach of your campaign, increase engagement, and drive conversions.
  1. Stay up to date with trends: The influencer landscape is continuously evolving. Stay current with industry trends, algorithm changes, and emerging platforms. Adapt your influencer marketing strategy accordingly to maintain relevance. The more relevant content you put, the more people watch your content and the more they want to associate with your brand.

Remember, influencer marketing is a dynamic field, and it may take time and experimentation to establish it as a consistent channel for ROI/ROAS. Regularly evaluate your strategies, learn from the results, and adapt your approach to improve your outcomes.


You could opt for GCC’s Smart Campaigns (shameless plugin)😋 Smart Campaigns not only give you guaranteed and desired results, but also they’re easy to set up and track with real-time analytics. 

Sounds too good to be true? But it’s real. Read more about it here – 

The Curse of Influencer Marketing Solved

All in all, Smart Campaigns help you with the desired results for your brand and offer brand awareness and recall, generate traffic on the brand’s social media and website, help with conversion and generate more UGC content and also increase their ROI and ROAS because of their goals being achieved constantly with each campaign. Get started with your campaign!