How To Start Influencer Marketing In 8 Easy Steps

How To Start Influencer Marketing In 8 Easy Steps

Influencers are no less than a phenomenon today. The world of marketing has been turned completely. Brands have left no stones unturned to reach out to their audience.Well you’re here, which tells us you’re planning to start your influencer marketing campaign. That’s just great.  

The terms influencers, influencer marketing, content, customers, and so forth are frequently used. We’re sure you already know what influencer marketing is in the broader sense, for those who aren’t familiar with it –

Influencers are individuals with large online followings and expertise in particular niches on social media platforms, helping in bridging the gaps between brands and their audiences.

Many brands like Daniel Wellington, Fashion Nova, Bombay Shaving Company, Nike and countless others are engaging with their audience through their mobile screens daily using influencers. These influencers not only make your brand visible but also build trust in people by interacting with them, answering their questions and doubts. 

You’ve finally decided to embark on this journey that opens gates of opportunities for you. Without taking any more minutes, let’s take a look at how to start influencer marketing in 8 easy steps. 

Step 1: Set your campaign objective

Like everything has a goal to be achieved at the end, what is the goal of your campaign? What does your brand wish to achieve from it? There are various majorly used goals by brands for their campaigns. 

For example, a brand awareness campaign can be executed through influencers mentioning the campaign in their posts or through product reviews videos or by organizing contests and giveaways. 

It is important to communicate your objectives clearly with the influencer as it builds trust and the influencer can help you with unique, trending ideas for the campaign.

Step 2: Define your audience base

Your audience are the people who will be consuming the content so you have to know who these people are, the type of content they like or the influencers they would relate the most to. A B2B brand will have a different audience than a B2C or D2C brand. Once you define your target, it becomes easier to plan the strategy of the campaign.  

Like they say, Content is the king, that’s true indeed. If your content isn’t appealing people are not gonna wanna engage with it, making your campaign a flop. 

Step 3: Plan your budget

Budgetary planning of any campaign is a crucial part. It is defining the amount spent over your campaign expenditures. How much budget do you need to assemble all the resources and people? Keep your KPIs in mind. Different categories of influencers have different charges. Decide the category and niche you’d want to work with and in what numbers, if it’ll be a paid or bater campaign. 

The stage your company is at right now is an important factor to consider. Is your company ready to invest a certain amount on influencer marketing? If yes, know your options, how to best utilize the opportunities. 

Step 4: Content Strategy

Strategy is a plan of action. Say you have a new product to launch, how will building strategy help the launch? Once the objective of the campaign and target audience is decided, plan how to target them. Meaning devising a plan for the launch. Planning beforehand helps in automating work and smoothly running the processes. It also assists in allocating resources according to priorities of activities. 

Step 5: Setting up your campaign KPIs

How do you measure the success or failure of a campaign? Measuring results depends on the set Key Performance Indicator or KPIs, for a campaign. KPIs are the quantitative measurable values against which the real results of the campaign will be measured. These KPIs differ depending upon the objective of the campaign.

Step 6: Onboard the right influencers

With the rise of influencers on social media platforms, it’s understandable how the industry is taking shape in different categories. More and more creators have emerged and are becoming niche specific. Primarily influencers are divided into these categories 

 Nano, Micro, Mid-tier, Macro and Mega

Look for the category they belong to, content style and quality, engagement rates, ratio of sponsored posts to non-sponsored posts, how do they interact with their followers etc.

It can be quite confusing while selecting Influencers. They are fishes in the digital ocean. Obviously you can’t choose the right influencer for your campaign based on followers or engagement. Although those are two important factors, a mega-tech influencer promoting baby products won’t really help you target the right audience. So choose your influencers like you choose your friend circle, the right one! We have a checklist for finding the right influencers for your brand here

Step 7: Devise a Media Plan

A media plan is a list of influencers, along with the deliverables & costs & estimation of their profile performance in real-time. This involves deciding when and what to share on what platform with your audience to increase engagement for the campaign. 

Create a document or a system where you can easily receive content from influencers. After communicating the brief, there can be some questions or negotiations from the influencers. Explain the deliverables, what the campaign is, campaign goal, message you want them to convey to their audience, number and type of content to be created. 

Involve a quality check once the content pieces are delivered. Have a look at them before they’re ready to go live. 

Step 8: Execution

Go live with the campaign. Make sure the start and end dates are properly allocated to the influencers. As soon as the campaign is over, prepare the results to better monitor them. Compare the results to your set KPIs to know your performance and if your brand goal was achieved. Documenting will keep you informed in the future as well while launching other campaigns.  

Brands are thriving using influencer marketing. You should consider it if you haven’t already. And if you’re looking for a smooth process with exciting new ideas in your campaign to make it go viral, let’s talk.