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How brands are establishing a name in the market using influencer marketing. Read quick analysis of the complete campaigns.
We’re in the era of a digital revolution, especially with Influencer marketing estimated to reach $24.1 billion industry. When you think about it, influence marketing has always been a relevant concept even before the invention of social media, people were charmed by what they witnessed in print ads, TV or similar channels.
From the royal endorsement in 18th century for ‘Queensware’ pottery as the first phase of Influencer marketing, followed by Coca Cola’s iconic use of fictional characters like Santa Claus in 1932 that aimed to remind customer of good times and jolly memories of the company, it wasn’t long before social media platforms came about. As more people rushed to these platforms to post about their daily lives and adventures, they started garnering a loyal and engaged follower base. As influencers became more prevalent with their content and opinions, brands started leveraging this as a collaborative opportunity. This tactic eventually powered what we refer to as ‘influencer marketing’
Let’s explore how Influencer Marketing has evolved over the last decade to reach its position as the salt of the Marketing Industry.
5. Micro and Macro Influencers to the rescue : As influencer marketing started gaining momentum with more and more people using their creative skills to engage masses, it wasn’t long before brands started looking for social accounts with massive reach. With the cost being low compared to celebrity endorsements and returns being high, this became an emerging trend in the influencer marketing industry.
From then to now, Influencer Marketing has grown at a steady pace. At its core, influencer marketing is all about leveraging influencer’s relations with the audience and establishing brand love with the influencer marketing strategy. It’s almost impossible to scroll through social media without coming across some form of influencer marketing and it can be safely said that influencer marketing will continue to rise especially due to some of reasons as listed :
As influencer marketing continues to grow, it’s time to start contemplating if this is a must-have marketing strategy for your brand. Influencers can help you drive traffic to your website, make sales, increase your followers and so on, it’s just about the right strategy and execution.
If you think this helped and you want to explore Influencer marketing , you can get in touch with us today!
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