Why work with hundreds of nano and micro influencers

Why work with hundreds of nano and micro influencers

In the year 2022 a lot of things were trending with changes happening from the past, ban on TikTok being the major one of them, changed the way other social media apps function. Specially Instagram! And with that a new introduced – working nano and micro influencers. This caused an upend of tyranny from brands wanting to collaborate with nano and micro influencers more than the big players on the internet. Sounds crazy, right? Trust me it still does but if you see what they bring to the table it’ll make complete sense. 

Wanna sell your products? Want tract attention to your webpage? Word of mouth marketing? These guys gotcha covered. These are the people you should be running to because of their reputation with their audience. Ain’t nothing like it, right? 

Let me just clear the air first by distinguishing the two –

Nano influencers

You can call them “aspirants”. They aspire to become like the big names like Bhuvan Bam, Prajakta Koli, Vishnu Kaushal and many others. These are individuals who have a relatively small but highly engaged following. Unlike macro or micro influencers, nano influencers typically have a follower count ranging from around 1,000 to 10,000. These are often seen as everyday consumers or enthusiasts who have developed a niche following within a specific interest or topic.

Micro influencers

Micro influencers are a step ahead of nano influencers. These are individuals who have a moderate but dedicated following on social media platforms. They typically have a higher number of followers compared to nano influencers, ranging from around 

10,000 to 100,000 and have a more substantial reach and influence, but they still maintain a niche focus within their content.

What do they bring to the table? 

I mean what could be the best thing apart from helping you actually convert your potential customers into a real one? Well that’s true but there’s also more. Come, let’s take a look –

Working with hundreds of nano and micro-influencers can be beneficial for several reasons:
  1. Authenticity and relatability: Nano and micro-influencers typically have smaller, highly engaged, loyal followings. They often have a more personal and authentic connection with their audience, making their recommendations and endorsements more relatable and trustworthy. If you can relate, you win! This can result in higher levels of engagement and conversion for your brand.
  1. Niche targeting: Nano and micro-influencers tend to have specific niche interests or expertise. By collaborating with a diverse range of influencers, you can tap into various niche markets and reach specific segments of your target audience more effectively. This allows for greater precision in your marketing efforts and can lead to higher conversion rates.
  1. Cost-effectiveness: Unlike macro-influencers or celebrities, nano and micro-influencers typically charge lower fees or may even be open to product collaborations or barter campaigns. Working with many smaller influencers can be a more cost-effective strategy, especially for brands with limited marketing budgets.
  1. Increased reach and visibility: While individual nano and micro-influencers may have smaller followings, the cumulative reach of hundreds of influencers can be significant. Collaborating with multiple influencers allows your brand message to reach a wider audience, increasing brand awareness and visibility.
  1. Diversified content creation: Partnering with numerous influencers enables the creation of diverse and unique content. Each influencer brings their own style, perspective, and creativity, resulting in various content formats and approaches. This can help your brand resonate with different audience segments and keep your marketing campaigns fresh and engaging.
  1. Community building and user-generated content: Nano and micro-influencers often connect strongly with their followers and foster engaged communities. By working with them, you can tap into these communities and encourage user-generated content, creating a sense of belonging and authenticity around your brand. This user-generated content can be repurposed across your marketing channels, amplifying your brand message.

Wait, before you jump on to shoot emails and messages to these influencers, remember it’s important to note that there are benefits to working with nano and micro-influencers. It’s essential to select influencers whose values align with your brand carefully and to establish clear goals, expectations, and guidelines for the partnership to ensure a successful collaboration.

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