Alps Goodness drove its marketing strategies along the line of influencer marketing for its hair and skincare products. This resulted in the brand positioning itself as the go-to skincare and hair care solution. Read how they did it.
The pandemic left people a little more time to focus on their well-being and healthcare, including skincare. Alps Goodness used this opportunity to establish its brand as a skincare solution provider in the market. So for this, they partnered with The Good Creator Co. to launch an impactful influencer marketing campaign.
The campaign ran for 15 days, during which each video was posted on separate dates. The content was created keeping in mind the requirement for a better reach targeting a specific audience base. The products in focus were Alps Goodness toner, facial kit, hair fall prevention shampoo, under-eye gel, serum, face wash and night cream.
We onboarded a total of 5 YouTube creators, both Micro and Nano. Influencers received these products keeping their content type and style in mind. The content focused on generating brand recall. Hence, highlighting that as a brand, it brings the goodness of natural ingredients and contemporary concoctions made with utmost love and expertise for our skin, hair and well-being.
In addition, to build the trust factor and show the usage of the product, influencers used it themselves in the video. They talked about how skin care is necessary today, especially during summers, and how hair fall is a phenomenon all of us struggle with. Even how one can effectively solve this. What was more interesting about the campaign was we onboarded an influencer with a regional audience and content. This helped Alps Goodness tap into a new market with new consumers to focus on.
The response was amazing. Concluding the campaign, the best-performing videos were by Ritu Rathee and Karina Bedi, yielding 12K and 9K views, respectively.
Don’t miss out on the hashtags that were used. Some of them were #AlpsGoodness #antihairfall #undereyegelforwrinkles #Acneskin
Still, confused if you should try influencer marketing or not? If you also want to tap a new customer base with content that speaks to your audience and conveys your brand message in the same way you would like, YES! You can talk to us here.
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