Objective: Get participation for its Nivea Soft Fresh Batch 2023 to amplify the reach
A campaign’s reach is helpful in amplifying the goal of the campaign and urging more people to participate in it. For its hunt for India’s freshest influencer with its Soft Fresh Batch challenge, it joined hands with The Good Creator Co. and created a campaign that got 300 influencers to showcase their talent via Instagram reels.
Strategy: Instagram filter grabbed the attention of users!
Instagram filters are a hit amongst people. Brands have been using it for some time now for brand awareness. Use a filter and post a picture! Nivea aimed at something similar. The strategy aimed at getting more participants for the fresh face challenge using a Nivea Soft Fresh Batch filter.
The reel gave a chance to these nano and micro creators to show their skills as dancers and singers, and the responses (comments) on these reels were overwhelmingly positive. Creators shared their reels on their stories.
As more and more creators started creating reels showcasing their talent to the world using the filter, it motivated other influencers to do so, too, with hashtags like #NIVEASoftFreshBatch2023, #danceperformance, #win.
Results
As a GCC Smart Campaign, it focused on creating content for the brand and amplifying the reach of the campaign, and that’s exactly what it did, activating 300 nano creators.
