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How brands are establishing a name in the market using influencer marketing. Read quick analysis of the complete campaigns.
TRESemmé, a professional range of hair care products under the parent company, Unilever executed an exceptional campaign to strengthen its brand identity with influencer marketing.
Objective: Leverage influencers to inspire women to have glam hair days with Tresemme products.
Known for their professional-quality products, Tresemme is a leading name primarily for women aged 18-35 from Tier 1 cities. Keeping the target audience in mind, a movement was initiated by The Good Creator Co. to inspire millennial women in urban India to go “glam“ and make a statement with their hair every day.
Strategy- Generate engaging content that presents Tresemme as the reliable and glam choice for hair care
To have the best results, Tresemme and The Good Creator Co roped in 21 Instagram creators to create unique video content and static posts, the campaign was rolled out with creators divided into 5 slots.
In the first slot, notable creators like Komal Narang, Nidhi Kunder, Aanam Chasmawala, and Natasha Patel shined with their crafty content, garnering 6.3L reach. In the second slot, we had creators like Meghna Kaur, Aashna Shroff, Pallavi Ruhail and Rashi Mehra with their aesthetic content reaching 1Mn. Third slot Radhika Seth, Akriti Rana, Riya Jain and Shivani Patil reached 2Mn consumers. The fourth and Fifth slots reached 1.6Mn and 2.1Mn reach respectively with the relatable content curation by Mehak Ghai, Sejal Jain, Ashima Makhija, Sonal Agarwal, Malvika Sitlani, Samidha Singh, Lisha Batta, and Shereen Sikka.
Throughout the campaign, influencers added a unique element to their content generating good response and engagement.
Result – Together, Tresemme and Good Creator Co. established Tresemme as the go-to choice for haircare
Influencer Marketing with a strong strategy and execution can help a brand connect with millions and it’s time for your brand to achieve that. Don’t hesitate and get in touch with us right now!
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