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Know how Stanza Living escalate its bookings

Know how Stanza Living escalate its bookings

Stanza Living collaborated with Good Creator Co. to help boost their brand awareness as the favoured choice for accommodation. Mega influencers created engaging content on Instagram. The campaign garnered a total reach of 18M. It helped Stanza Living stand out as a unique housing facility and drove traffic to their website.

Objective: Position Stanza Living as an all-rounder accommodation choice with Influencer posts and mentions, establishing their brand identity as a ‘Second Home’.

Their target was establishing brand recall and presence among students and young professionals. Stanza Living turned to Good Creator Co. to launch a well-planned Influencer marketing campaign. Consequently, that assisted in achieving the desired target. An abundance of unique content by prominent influencers defined this campaign. Summing up the campaign, the target audience reacted positively with comments, follows, shares and website visits.

Strategy: Curate engaging content that conveys the homely, squeaky clean, satisfying vibe of Stanza Living, portraying it as the best and most reliable choice for accommodation needs.

Life away from home is never easy. With constant cravings for good food, the need for clean surroundings and fun times with living companions. Thus, Stanza Living has always aimed to be the Second home in any new city. Based on their reach, engagement, niche and trust factor, we concluded that desired results could be attained with the help of Macro Influencers and Mega influencers. Needless to say, the selected influencers of this campaign didn’t shy away. They made their content relatable to the audience searching for accommodation options.

Mega creators like RJ Abhinav and RJ Karishma left no stone unturned with their highly attention-grabbing reels. Creators like Abhijeet Kain and Sukriti set the bar equally high with their exceptionally engaging content. The highlights of the campaign were the unexpected yet pleasant reaction. Jitesh Pillai, Steffy Sunny’s reel and Vishnu Kaushal’s video caught the attention and comments of Himika Bose and Shirin Sewani

We used quirky campaign hashtags like #StanzaLife, #LovedByYou and #ApprovedByMom. A total of 54 posts were created and sent out as short reels and stories. The response received was truly remarkable, with viewers reaching out via comments and private messages to find out more about Stanza Living. Not just that, the social media handle of Stanza Living received the love it deserved with a sudden spike in followers.

Result: Together, Stanza Living and Good Creator Co. won hearts and received love as the brand that cares!

In this digital era, it’s important to stay aligned with the latest trends, placing and marketing your products and services in a way that engages the audience immediately. This campaign aimed to reach 5M, and we exceeded expectations by reaching 18M. 

Great things happen when great brands come together. Don’t let your brand miss this opportunity. We will be right here waiting to make your Brand product go Viral. Click here to talk to us.