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What is experimental marketing? If you’re part of a leading brand or involved in the marketing process, this is a term you must have come across. This is one strategy that aims to strike 2 targets with one arrow. First, it enables the customers to explore the products and connect with the brand’s essence. Considering it entails an emotional connection between the customer and the brand, it’s often termed engagement marketing.
Did you know 70% of customers become regulars after an experimental marketing campaign?
Don’t believe us?
After the experience created by Volkswagen took the world by storm of awe, it wasn’t long before Red Bull joined the club of experimental marketing in 2012 with their campaign called ‘Stratos.’
This campaign was record-breaking as 8 million people watched this live freefall through Red Bull channels, thus creating a massive PR and resounding media exposure without showcasing their products. As a result, it became an experiential branding that made a lasting impression and unique memory of this campaign.
Now let’s fast forward to 2021, with our Finger-lickin’ good brand KFC and the campaign they initiated to connect with the young crowd by partnering with Kentucky born, Jack Harlow (Yup, the Grammy-nominated rapper)
This hilariously witty ad featuring Hrithik Roshan had social media howling with laughter, stipulating if this was a staged or ‘jugaadu’ ad. Even big brands like Spotify, Swiggy and Zomato couldn’t resist commenting on Hrithik Roshan’s reaction to this ad.
Needless to say, experimental or engagement marketing is slowly becoming a strategy most companies wish to explore, but it’s essential to look at some lessons before you proceed with your creatively unique experimental campaigns :
Yes, it’s relevant for experimental marketing as well. Cases in point – KFC x Jack Harlow, Subaru’s #MeetAnOwner Campaign with Devin Graham and Mariott’s video collaboration with Jeana Smith. When Brands and Influencers join forces, it’s bound to be the perfect recipe for a successful campaign.
However, in the ocean of ever-growing influencers, finding the right fit for your brand needs is challenging.
Of course, we understand the dilemma brands face, and our focus has always been on simplifying your influencer marketing needs. Since our inception, we have worked on identifying the pain points, and to that end, we at Good Creator Co., with 250k+ influencers and expert execution, will be ready to help you out if you consider us for your influencer campaign needs (yup, we saw our shot and took it ). You can find details about our past successful campaigns with leading brands here
‘It’s always GOOD to be a unique CREATOR’ Don’t hesitate to find the experimental strategy that works for you, and if you start trending, we will cheer you on (if you don’t forget to shoot us a gratitude email).
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