Borosil is an iconic brand offering a range of high-quality kitchenware. From elegant bakeware to sturdy storage containers, Borosil brings science-backed durability and style to your kitchen essentials. This time, they joined hands with The Good Creator Co. to create brand recall for their Fortuner Mixer Grinder.
Strategy
Ditch the dry specs, let’s see Borosil in action! That’s what the campaign did! Our team onboarded creators that sat well with the brands niche mainly from the food bloggers. To focus on the wide reach of the campaign, these were micro and mid-tier creators like Akanksha Khatri, Nitya Hegde, Oindrila Bala and more.
These star creators shared a reel on Instagram sharing their secret and super yum recipes using Borosil’s mixer grinder in action. Easy to use and store. What stood the campaign apart from other campaigns is that the viewers were not asked directly to buy it. There was no CTA. A subtle reminder that leaves a lasting impression, without being pushy. This campaign was all about showing, not shoving.
Campaign hashtags were #BorosilAndYou #KitchenEssentials #Borosil #borosilproducts
