Geek boosted its brand awareness and drove conversions

Geek launched a successful influencer marketing campaign. It was to boost brand awareness and drive conversions through link clicks. This reached more than 1.5 million people. Read how they did it.

Objective: To generate brand awareness and encourage customers to check out Geek Products.

Geek, a premium global brand comprising a portfolio of stylish lifestyle products, joined hands with The Good Creator Co. to strengthen brand awareness. Thus, the planned campaign was intended to create a desire and drive customers to consider Geek’s products in two phases.

Strategy: To generate brand awareness and create consideration in customers to check out Geek Products.

Geek had a clear objective of setting the brand tone and driving conversions. Hence, our strategists proceeded with a two-fold campaign spanning over 3 months to achieve this. In fact, the campaign was aligned with content created to encourage customers to purchase Geek’s products.

In phase 1, influencers like Vaidika, Rohit Mavle, Vidhi Doshi, Kavita Kataria excelled with their creativity and got over 1 Million reach in addition to 6.5K+ link clicks. The content pieces were scattered out strategically to get the maximum possible reach and create more brand recognition among viewers. The stories and reels that they posted were within three days and acted as a teaser of an upcoming product reveal/review, generating curiosity among viewers.

Phase 2, with emphasis on intriguing content ideas like topical days for the month of April, this campaign witnessed the participation of influencers like Kautuk, Mudra (thesuperchatori), Mansi Wadhwa and Chef Guntas. The high quality of the content and the relevance of the product showcased boosted the reach.

Result: Together, Geek and Good Creator Co. created an urge in customers to consider Geek products and generated 10k+ link clicks leading to their website.

In brief, influencer marketing is turning into a sure-shot ladder to going viral. With the right strategy and execution, you can launch your next viral campaign too. How? Get in touch, and we’ll help you out!