Neeman’s established brand recall and reached up to 700K+ potential customers, with a unique Influencer Marketing campaign that helped create a strong urge in customers to rely on Neeman’s footwear.
Objective: To generate brand awareness and drive traffic to the brand’s website
With the mission of establishing brand recall and driving traffic to their website, Neeman’s turned to the Good Creator Co. to launch a campaign; to build top-of-the-mind consideration for Neeman’s footwear.
Strategy- Showcase engaging content that generates brand recall and love for Neeman’s while driving interested customers to their website.
Made with renewable, natural and sustainable materials fibres, Neeman’s are designed to be one’s most comfortable footwear. Keeping their vision and mission a priority, our experts devised a strategy that helped achieve desired results. The campaign unfolded in 2 phases on 2 platforms – Instagram and youtube. Each phase witnessed exceptional performance and hyped creativity.
Phase 1, as part of Neeman’s Pilot campaign, witnessed content on Instagram and Youtube receiving positive responses. The response was in the form of website traffic and engagement.
Notable influencers like Heli Ved got their audience engaged with a giveaway and reached 64,300 on Instagram and 77,000 on YouTube. While Sarah Sarosh turned heads with an innovative idea to style 4 different outfits with a single pair of Neeman’s from day to night, garnering a reach of 240,000 on YouTube and 46,000 on Instagram.
Aakash Malhotra crafted cinematic and serene clips of his Neeman’s shoes which he had used while travelling to Lakshadweep Islands and had integrated this into his Vlog series and had 114 people directed to the Neeman’s website and had a total reach of 10,700 viewers.
Phase 2 witnessed unique content by prominent influencers like Shivam Sharma, reaching 118k, and Yavhi Chavan reaching 26k. This campaign had a lot of aesthetic content pieces from creators across different niches, which had a total reach of 180K+ and an engagement of upwards of 6%
Top hashtags included #wearneemans and #changethenorm, which garnered a reach of up to 200k. The highlight remains the sentiment score in each campaign ranging from 95.5% to 100%
Result: Together, we strengthened brand love and identity for Neeman’s
Influencer marketing has the potential of connecting your brand with millions. With the right strategy and execution, you can launch your next viral campaign too. How? Get in touch and we’ll help you out!
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