How Tata CLIQ hit a fashion sixer with GCC

How Tata CLIQ hit a fashion sixer with GCC

You will find yourself “CLIQing” everything on this website-” Tata CLIQ”. Get access to top-notch Indian and international brands in terms of luxury, fashion, electronics and jewellery. 

Tata CLIQ has adequately established itself as an authentic and trusted brand as they have handpicked items from top trusted brands. 

Objective: To create more sales during the IPL season

With the onset of IPL fever, Tata CLIQ wanted to do something different:

  • Get maximum reach and high-quality sales.
  • Swing a bat in a league of fashion.

 So we helped them mix “cricket with couture” and hit the runway with a unique style. 

Tata CLIQ celebrated fashion in the IPL way and came out with a sale called CLiQ Fashion Fiesta.

Creators were asked to slay their fashion style with looks inspired by IPL teams. 

Strategy: Cricket Meets Couture

With a generation dominated by information overload and easy internet access, it becomes daunting to attract an audience.

There are a few problems that arise due to this:

  • Attract millennials who have a fickle mind and prudent spending style
  • Find and collaborate with verified influencers who can bring back your marketing spend

This is why we decided to do something different and unique for Tata CLIQ. 

We blended fashion with ongoing IPL and created something out of the box. 

Let us dive deep into the strategy: 

  • Each creator was asked to pick their favourite IPL team 
  • After this, the creators infused their personal style with the spirit of their favourite team. 
  •  And asked the audience to shop for the respective looks. Their outfits clearly captured the essence of the chosen team. 

The style infusion with cricket was something unique, and it wowed their respective audience. 

The audience was asked to choose the outfit that matched their favourite team’s loyalties. 

11 creators were onboarded for the campaign. Out of this, 7 were mid-creators, and 4 were Micro creators

Each creator was asked to make 1 reel and 1 story


The results completely surpassed our expectations.