Nutralite celebrated its products online during the festive season
Objective
Ditch the Bland, Embrace the Grand: Nutralite Makes Ganesh Chaturthi and Rakshabandhan unforgettable! The idea was to help viewers discover new recipes during the festive season using Nutralite’s products – Doodh Shakti Butter, Mayo, and Choco Spread. The brand joined hands with The Good Creator Co. to launch an influencer marketing campaign, teaming up with awesome creators to whip up not-so-basic, fusion recipes that explode with flavor.
Strategy
Festive season is all about family, friends and good food. To add to the spirit of festivals, Nutralite went overboard with its campaign – Think seasonal, local ingredients getting a delightful twist with a dollop of Nutralite magic! The campaign left people not only fully aware of the products but shared new recipes that are unique, delicious, and perfect for celebrating the big day!
The brand awareness campaign was executed in 2 phases- Ganesh Chaturthi and Rakshabandhan with the hashtag #FestiveDelightsWithNutralite
Rakshabandhan
For the Rakshabandhan campaign, our team onboarded macro and micro creators like Neha Shah, Vidhi Doshi and Surabhi Bhandari. The content was focused on showcasing the products and how they can be used for anything the viewer wishes for the festive season. The whole process of making the dish is shown, which is good to hook the viewer and educate them about these products and why they’re a better choice.
It’s not just a regular brand awareness campaign, but the creators urged their followers to participate in Nutralite’s ongoing contest which can win them exclusive rewards.
The campaign outperformed with millions of views with a good CPR, CPV and engagement rate.
Ganesh Chaturthi
For the 2nd phase of the campaign, we gamified the participation in the campaign. Creators had to post their videos or photos while preparing meals using Nutralite products and post it on their handles.
The content introduced the contest to the viewer highlighting the exciting cash prize of ₹3,000 to the 3 Lucky Winners. The detailed guide/rule to the contest can be elaborated in the caption as well. This encouraged other creators to participate, too and gathered more traction.
Deliverables were 1 reel and 1 video story. The influencers faced the camera and talked in the story instead of putting the basic story.
