A Sustainable, Inclusive campaign for Earth Rhythm

Earth Rhythm established its position as the go-to choice for skincare with Influencer Marketing. With quirky and relatable video content, the campaign achieved a combined reach of up to 1.5M.

Objective: Leverage influencers to create relatable content to create a strong desire in consumers to visit Earth Rhythm’s website

Known for their efficacy, inclusivity and sustainability, Earth Rhythm is acclaimed as India’s 1st homegrown brand for smart and safe skincare. With the vision of strengthening its brand recall and awareness, Earth Rhythm teamed up with The Good Creator Co to launch a perfectly strategized Influencer marketing campaign. The success that ensued in the first phase had Earth Rhythm and the Good Creator Co. connected for two other phases.

Strategy- Generate engaging content that presents Earth Rhythm as the reliable and smart choice for skincare.

Coco Chanel once said, ‘ Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.

Earth Rhythm understands that it’s never too late to start with a healthy skincare routine. In their words, ‘The products you use should work and be good for your skin and earth, no exceptions’ Keeping their commitment to sustainability, efficacy and inclusivity in mind, the campaign in its first phase was launched with 5 prominent influencers.

Phase 1 content creation managed to garner 671.6K views with just 5 posts, with Jahanvi , Mishti Pandey, and Himadri Patel performing exceptionally well and garnering more than 500K views, while Anindita Chakravarty and Vinishya created awesome video content gaining more than 100K views. Following the unexpected yet pleasant success of phase 1, it wasn’t long before phase 2 was launched.

With youtube creators like Annuradha P Nair and Shivani Taneja leading the phase 2 with integrated video content, this campaign had 9.3K people engaged. However, phase 3 achieved upto 969.2K views with just 9 posts boasting the immense success of this campaign with creators like Sanchita and Sarah Sarosh stealing the show with more than 200K views each.

Result: Together, Earth Rhythm and Good Creator Co. achieved what they set out to do and established Earth Rhythm as the go-to choice for skincare

Influencer Marketing with a good strategy and execution can help a brand connect with millions and it’s time for your brand to achieve that. Don’t hesitate and get in touch with us right now!